The Kingdom of Id is a creative studio established by filmmaker and photographer M. Scott Vogel which conceptualizes, develops and executes the communication needs of small label brands and high-concept projects for internationally recognized clients.

The studio provides full service and a la carte booking options, providing clients a menu of creative services from treatment to execution.  We work for traditional advertising and intergrated digital agencies, direct for clients with special projects, publishers, small brand start ups and major motion picture studios and producers.

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Industry Specialties

fashion / apparel / luxury / lifestyle / music / photography / feature / television / digital

Corporate Identity

naming / brand consulting / communication strategy / retail branding


pitch decks / art direction / logotypes / visual identities / editorial design / exhibition design


photography / retouching / story / script / directing / print + film + video production

The Gap, COACH, Band of Outsiders, Aether, The Camuto Group, Redken, Martell Cognac, Victoria’s Secret, The Limited, Target, Levis, Target, Donna Karen Collection, DKNY, Tommy Hilfiger, Davidorff, Renova, Red Bull, Arcade Fire, Special Delivery, Dr. Pepper /1, YSL, Pazo, Carolina Herrera, Filipa, COACH, American Ballet Theater, Juvenile Diabetes Research Foundation, TJ Martell Foundation, Phillip Glass, D&A, Inoui, Nike, Palmers, ABCKO, Drakkar, Giani Bini, Dillards, Antoni Melani, Valentino Roma, Sony Electronics, Rolex, Phillips Electronics, Nautica, Coty Cosmetics, Casa Damiani, Bergdorff Goodman, Rebook, Boss Fragrance, Armani, Ann Taylor, Mont Blanc Fragrance, XM Satelite Radio, Mercedes-Benz, Bain De Soile, Redken, Target, Visa (SA), Levis, Guerlain, BC BG, Hugo Boss, Joseph, Marina Rinaldi, NY & Co., Shiseido, Majesco Entertainment, more upon request. Editorial for Vice, British GQ, British Marie Claire, Guggenheim, Vogue, Italian Vogue, Japanese Vogue, L’Uomo Vogue, Vanity Fair, W, Vissionaire, more upon request …. Film, TV and Documentaries; Artisan, Lions Gate, Sony, PBS and more. Experiences for TSO’s Dakar, Nike Lab and for Aol/ Time Warner where he made a Tokyo based Film Festival called Nueva.

feature film / episodic / documentary / web series / commercial / music video / anthem / profile / promo / fashion film

editorial / advertising / catalog / portrait / fine art

screenplay / teleplay / brand storytelling / content marketing / editorial 

corp identity / pitch materials / brand image / collateral / retail / concept / brand I.D. / editorial / space

electronic entertainment / intergrated content / site / ios / android