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Cavalier Video Campaign

Our goal is to cinematically tell the craftsmanship story behind Cavalier, to emphasize the product features, and to celebrate makers of all kinds by featuring a select few in the anthem- connecting Cavailer to high quality craftsmanship.

Frequent cuts will juxtapose the materials of the Cavalier with the materials used by our crafts people. By the end of the anthem the intercutting will showcase the sound quality, voice control and portability of the Cavalier as used in their lives. High-end macro and motion control photography will be artfully used as transitional elements (example) to envision these aspects of the  Cavalier.

Cavalier Audio

  • Drone shot - motorcycle going over bridge in NY/NJ
  • Close up -  motorcycle tires spinning
  • Dolly in - Motorcycle helmet on table with blueprints of the cavalier, people looking at blueprints
  • Over shoulder - blueprints, hands pointing at image of cavalier on blueprint

The Woodworker

  • Over shoulder- Blueprints of furniture design
  • Medium Wide - Person making that piece of furniture in a woodshop. Rack focus to cavalier in the woodshop
  • Close up - Cavalier in the woodshop
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Cavalier Audio

  • Close up - Samples of materials used in Cavalier
  • Over shoulder - samples being examined in hand
  • Close up - Cutting material

Old-World Denim Maker

  • Close up - denim being cut
  • Medium wide -  we see the shop where the denim maker is working. Cavalier in shot.
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Cavalier Audio

  • Voice activation being added to cavalier.
  • Testing of voice activation
  • Artistic extreme macro/motion control to express voice activation

The Surfboard Carver

  • Drone shot of the beach
  • Garage with guy shaping a surfboard, cavalier in the background
  • Guy turns to cavalier and says “turn up the music”
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Cavalier Audio

  • Artistic macro/motion control shot of speakers with liquid showing the movement of the sound waves. Motion increases dramatically

Rock-And-Roller

  • Concert with musician rocking on stage
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Cavalier Audio

  • Macro motion control shot - metal being carved by machine. Matching motion and energy of stage.

  • Motion control shot - Cavalier speaker being clicked in

Rock-And-Roller

  • Musician listening to cavalier in a music studio

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The Woodworker

  • Woodworker listening to cavalier at home

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Old-World Denim Maker

  • Denim maker listening to cavalier at home

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The Surfboard Carver

  • Surfboard maker listening to Cavalier by the beach

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Cavalier Audio

  • Cavalier HQ something showing the fact that the cavalier is portable
  • Artistic macro-motion control shot showing energy charging

 

Custom Motorcycle Maker

  • Wide shot of custom motorcycle shop with maker finishing up for the day.

  • Closeup Cavalier. Makers hand grabs cavalier removing it from charging station and walks out of frame

  • Motorcycle riding through desert

 

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Cavalier Audio

  • Hero motion control shot of Cavalier Maverick
  • Close up Leather - stamp CAVALIER

 

Music
Custom song from one of our influencers. Hi-fi, well produced “anthemic” quality with attention to detail that mixes in elements of blues rock to connect the rugged authenticity of our makers with the high-end sonic abilities of the Cavalier.

Voice Over
Recommended for full length anthem. Script TBD

 

 

Video Campaign
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Influencers
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Photo Campaign
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